One of the most important things that Little Warden does is keep an accurate changelog of the changes we’ve detected.
Recently though we’ve gone through a round of customer feedback and whilst the contents of the changelog are welcome, the visual aspect of the design needed improvement.
Feedback and comments such as
It hurts my eyes to look at
It’s very garish
It’s not easy to scan
And other more hurtful things. that I took wwwwwaaaaaaayy to personally.
BUT they were right, it wasn’t the best way of displaying the data and it’s time we gave that section a refresh, so it’s out with the old
and in with the new
This change is also reflected in the emails that we send out every morning.
This is the last update before our LittleTrip but we’ve got some really exciting features and UI changes ready to go live when we get back (It’s never good to launch a brand new feature then go on a cruise ship for two weeks)
It’s just a few days till our LittleTrip but before we go, there are a few changes we are making due to customer feedback.
We’ve got some big changes coming tot he patrol report in June to make them much more actionable but for now we are going to stop sending monthly patrol reports by default, after a range of feedback we’ve found that the size of them is too large to actually be a worthwhile email to send and due to a bad design (sorry) they often get confused with Change Reports.
From now on, we are cutting down the amount of times you are notified about certain items that are domain based, for example if your domain expires in 20 days, you now won’t receive a warning about it for every URL with that domain.
Why I hear you ask, did we do this ages ago?
The truth is, We didn’t realise how annoying it was until a customer mentioned it!
We are constantly trying to improve our emails and the accuracy, if you ever have an issue with them, please reply to them and Robot Dom will forward them onto us.
Now, this isn’t easy as a small team so whilst we’ve implemented a feature freeze for the next few weeks (ignoring one or two announcements this week) and we’re still committed to maintaining support channels.
From May 1st till May 28th – We will be disabling LiveChat, as much as we love this method of instant communication with our customers, it’s not possible whilst in the middle of the Atlantic Ocean.
Robot Dom will still be sending emails, slack messages and the API calls.
We will be checking in on the servers and support emails a few times a day so any issues / support tickets will be resolved (we’ve even paid for the big Wifi package on the ship)
So, if you want to follow our travels, I’m @ukdisdad on instagram (not a support channel)
This obviously takes a bit more resource than our normal scans so at the moment the limits are US geolocations only and daily rather than hourly checks.
It goes without saying that we love our friends in the industry but I want to take a moment and point out that this feature would NOT be possible without the help of our go-to website crawler Sitebulb, they shared the knowledge of their wonderful crawler tech and helped us get past some blocking bugs we’ve been having for months.
You can switch now to JS rendering by editing the URL options in settings.
Look out for more features and changes in response to the survey and if you’d like to contribute, there is still time to fill it in!
(As part of a 'content marketing' attempt we are trying to produce content that the industry will tweet and link to I guess.. so here it is)
It’s almost conference season once more but sometimes you just want to sit back, have a drink and chat about hreflang with some other search people, that’s where regular SEO Meetups come in and we’ve got a list for you!
A meetup of SEOs in Cardiff, South Wales. Each event has a couple of talks, a site review and more. All welcome, whether you’re freelance, agency-side, in-house, a business owner who wants to learn how to do it yourself, a pro in another area of online marketing, or you’re looking to get a career in SEO. Events take place every 2 months.
Search London is a meet upgroup which aims to bring those who work in SEO, Social and PPC together. Events are organized every 8 wks and members are from a mixture of agency, client side and start ups. It is an excellent opportunity to meet fellow search professionals and catch up with the latest news in the industry.
Many speakers at Search London are well known names within the industry who share their insights in the world of search.
This is an informal event held on the third Wednesday of each month where business owners and digital marketing (SEO, PPC, Content, Social, PR, Video, and Data) professionals (from the apprentice to the director) get together for a few drinks, chat and listen to a few digital speakers who send you away with a list of action points for you to implement.
The TakeItOffline Digital Marketing Roundtable is your chance to share knowledge, experience and best practice on the issues, trends and developments around Marketing. This is #ecomchat style digital questions we all have that you help answer! Our audiences our a diverse range of skills and expertise which hopefully added to your own will help you to formulate a plan better than Hannibal from the A-Team.
Our group is about Search Engine Optimisation, Website Performance and anything to do with Internet Marketing. Our meetup events are open for general networking with like-minded people in and around the SEO and Digital Marketing industry. Anyone can come along and get free advice and web marketing tactics.
Drink is a talking shop for anyone involved in digital – SEO, PPC, social, email, CRO, design, devlopment, content, affiliate – whatever your interest, come along and meet other people who do what you do every day. Share your problems, whinge about Google, chat about cake – whatever takes your fancy. We’ll have a quick presentation to share some cool things we’ve found in the digital marketing world recently, then it’s down to the chatting.
Well Okay, this one isn’t a new feature as it’s been live for about a month, I just forgot to write a blog post about it but you can now enable a check which will give you a diff of all the URLs added and removed from your sitemap.
We’ve got a couple of Little updates coming out in the next week or two as we prepare for some BIG changes (as hinted to on twitter) later on in the year. 2019 looks very exciting!
Balsamiq is my favourite bit of software ever (sorry Sitebulb)
Every single feature of Little Warden is designed within Balsamiq and then built in code, it’s probably the software I’ve spent the most time in (other than Sublime) over the last 10 years (infact this year will be my 10th year using Balsamiq)
Although they are moving towards a web based tool, I’ll try and stick to the software as much as I can as I love the responsiveness.
I never learned to use Photoshop and I’ve never forgiven Adobe for killing Fireworks, Canva allows me to create quick images for instagram or facebook, page layouts for booklets or magazines and slides for presentations or videos.
We’ve been using Crisp on Little Warden since the beginning and it’s helped us considerably for both support and sales. I’m always more inclined to trust a service a bit more if they have live chat and I always try and answer as soon as possible (even if this means answering support queries on my phone in the queue at Tesco). Crisp is one of the best we’ve used interface and product support wise.
If you are trying to do product explainer videos or walkthroughs, I believe there is no better product than Camtasia, it’s simple but powerful interface means that even a video idiot like me can put something together that’s pretty sweet.
Last year we switched from using a combination of Skitch and recordit for annotations of screenshots and small videos.
Monosnap is a free tool which fits into our workflow perfectly, the drag-and-drop ability to annotate and then instantly drop into a document makes it perfect for quick edits and suggestions for customers.
And it’s free (with a small IAP for cloud storage and other things)
We’ve been using Sublime since we started working with Ruby and it’s been a pleasure, it handles everything we throw at it including the occasional 8gb CSV file!
Sublime text is made more powerful by the packages and Package Control package manager meaning it’s extendable to almost any language and has powerful inbuilt IDE like features like git integration and on-demand runtimes for inline errors
We’ve only started to use SQLPro studio since November but already it’s proving to be value for money, it’s a really lovely interface to PostgreSQL and MySQL (and a load of other databases that we don’t care about.
These are products that we use often but are ‘larger companies’ and so don’t need as much publicity
There is an SEO conference in Disneyland Paris this weekend and I’ve not been invited to speak… Almost all of my search presentations involve Disney and this would be the one ligitimate conference where it’s relevant!
I am gutted.
But that’s not going to stop me from giving you a quick Disneyland Paris Primer to make sure you get the most out of your post conference activities
Disneyland Paris is two parks and a Shopping / Dining village, these parks are smaller than their American counterparts but still have their own charm,
The most common question I’ve been asked by speakers is “what rides I go on” so let’s try and answer that and a few other questions
Phantom Manor (closed for refurb)
Space Mountain* – ( In the dark coaster)
Star Tours* – (Star wars based motion simulator)
Pirates of the Caribbean* – (Water base dark ride which inspired the films)
Indiana Jones* – (Standard off the shelf coaster, nothing special)
Big Thunder Mountain* – Runaway mine train, probably the best version out of all the Disneys
It’s a small world – if you come to Disneyland and don’t go on this… what is wrong with you.
Walt Disney Studios
Crush’s Coaster – (Closed for Refurb)
Ratatouille* – Just do this one (soon to be copied in WDW’s Epcot)
Aerosmith* – Indoor coaster
Lights Motors Action – Car based stunt show
RC Racer – Half pipe car coaster
Tower of Terror – world famous drop attraction
(These recommendations are based on a solo traveller without any children, if you are bringing kids, let me know and I’ll recommend some different plans)
Other things to notes
Disneyland Paris has a Fastpass system which is free to use, if a ride has a large queue, you can go to a Fastpass machine, put in your park ticket and it will give you a time to come back (the attractions above with * all have Fastpass)
You can have one fastpass every hour or so but some of the top rides run out of Fastpass quickly)
If money isn’t a problem and you are short on time, Disneyland Paris have recently introduced a paid fastpass which allows you to skip the queue on one or all the rides, once or unlimited times throughout the day.
Parades & Special Events
It’s currently Star Wars time at Walt Disney Studios park has special things throughout the day with marches from the First Order and Legends of a Galaxy Far, Far Away featuring some of the best characters from the galaxy as well as some special photo opportunites (this week it’s Chewbacca) .
Disneyland Park has it’s usual Stars on Parade parade which is well worth seeing if you have time.
At the end of the evening, Disneyland Park has a ‘kiss goodnight’ show, now I will warn you, this won’t be an all singing, all dancing fireworks spectacle of its American cousins (there are people that live too close to DLP with noise complaints about that) but they have some wonderful projection mapping and water effects (without spoiling)
Walt Disney Studios usually closes earlier and at this current time has a Star Wars based show which has some impressive mapping.
I hope this helps anyone attending if any anyone would like any more advice or has any questions, @thehodge on twitter @ukdisdad on instagram
HAPPY NEW YEAR!
It’s 2019 and our new year’s resolution is to double the number of customers we have (We’ve a family trip to Disneyland Tokyo planned).
This means looking into alternative sources of traffic and leads, no more can I rely on “witty bantz” from Twitter or going to BrightonSEO and shouting at random people that they’ve not bought my product (this has worked in the past but it doesn’t scale)
No, not this year, this year is the year we do some PPC properly. Facebook, Linkedin, Twitter, Instagram, Google, Bing, PornHub… If there are ads available, I’m gonna give it a go.
So we started with Twitter, everyones favourite way to avoid ‘proper work’ and invest in a social profile.
I’ve come up with a bit of a campaign (that I’m slightly proud of) that explains clearly some of the issues we solve with LW
I’ve created a series of about 20 of these all with different scenarios and photos (all properly licensed of course!)
So when you click to see a Tweets stats, you are given the option of “Promoting a Tweet” to a wider audience.
Once you decide to promote using this method the only options given are location and budget.
So either Twitter;
Will show it to EVERYONE in that location the tweet (not good)
They will use some Machine Learning fun to work out the best people to show it in that location (maybe good)
I knocked the money spent down to the smallest amount £50 and the campaign was on the way.
As you can see, at the start of the campaign, the organic stats for the tweet were ‘okay’ considering it was Christmas week and a Friday, not our best tweet but not bad. I updated twitter throughout the day with the spend and impressions.
When I saw we had two likes, I was interested in the people that this campaign was targetting to our like stuff so I popped over to the tweet and saw…. no new likes.
Twitter as part of the campaign was taking credit for likes we ALREADY had.
You can see our blue organic likes have turned into yellow promoted likes, this is massively worrying as without a valid explanation it means I can’t trust any of the stats that I get from Twitter.
I asked a few people who I know use Twitter Ads but none of them had seen anything like this before, so we kept the campaign going but kept an eye on the stats.
The final stats of the campaign and what we actually got for our £50 budget.
Impressions – 22,854
Media Engagements – 164
Detailed Expands – 45
Profile Clicks – 4
Link Clicks – 3
Likes – 0 (Allegedly 3)
Retweets – 0
Replies – 0
Followers – 0
Conversions – HAHAHHAHA
So not the best use of £50 out of the company Kitty but it was worth a try, before I put anymore money into Twitter Ads though, I wanted an answer on what happened with the likes, so I contacted Twitter Ads support.
Well I tried, but you wouldn’t believe it.. the issue box only allows 280 characters! So I tried again with a much more ‘direct’ message.
I received an instant auto response with a rather worrying line embedded in the middle of it.
They want me to reply with more info… but they didn’t let me give any info in the first step which feels like a massive waste of my time and an annoying way of them filtering out queries.
And even if I do that, I might not even get a response! Thanks for your money but we are too busy with other customers.
I replied to the email and we will see if we get a response.
Next up is Facebook.
Twitter have gotten back to my detailed question (with images and dates) with this response that basically treats me like an idiot.
Not helpful at all, I have replied to this email with a less than happy tone.
That’s it, as far as Twitter is concerned they don’t need to answer my question. As far as I’m concerned this isn’t good enough
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