in Marketing

Software for your SaaS company

As a small software company, we find it important to share the love and support other software that we use and love in the hopes that they continue to be successful, so here is the first

Little Warden’s Favourite Software (2019 Edition)

(with no affiliate links!)

Balsamiq

Balsamiq is my favourite bit of software ever (sorry Sitebulb)

Every single feature of Little Warden is designed within Balsamiq and then built in code, it’s probably the software I’ve spent the most time in (other than Sublime) over the last 10 years (infact this year will be my 10th year using Balsamiq)

Although they are moving towards a web based tool, I’ll try and stick to the software as much as I can as I love the responsiveness.

ProfitWell

A new entry for this year (well technically they all are, but we only started using it in 2018) ProfitWell is fast becoming one of the most helpful bits of software we use.

You signup, hookup your payment gateway and it gives you all the stats a software business needs to know, MMR, Churn, segments, growth trends and retention rate.

Did I mention all that was free?

They have a premium product called Retain which we are just about to start trying this week so will update next years list with how that goes.

Canva

I never learned to use Photoshop and I’ve never forgiven Adobe for killing Fireworks, Canva allows me to create quick images for instagram or facebook, page layouts for booklets or magazines and slides for presentations or videos.

Crisp

We’ve been using Crisp on Little Warden since the beginning and it’s helped us considerably for both support and sales. I’m always more inclined to trust a service a bit more if they have live chat and I always try and answer as soon as possible (even if this means answering support queries on my phone in the queue at Tesco). Crisp is one of the best we’ve used interface and product support wise.

Camtasia

If you are trying to do product explainer videos or walkthroughs, I believe there is no better product than Camtasia, it’s simple but powerful interface means that even a video idiot like me can put something together that’s pretty sweet.

Monosnap

Last year we switched from using a combination of Skitch and recordit for annotations of screenshots and small videos.

Monosnap is a free tool which fits into our workflow perfectly, the drag-and-drop ability to annotate and then instantly drop into a document makes it perfect for quick edits and suggestions for customers.

And it’s free (with a small IAP for cloud storage and other things)

Sublime Text Editor

We’ve been using Sublime since we started working with Ruby and it’s been a pleasure, it handles everything we throw at it including the occasional 8gb CSV file!

Sublime text is made more powerful by the packages and Package Control package manager meaning it’s extendable to almost any language and has powerful inbuilt IDE like features like git integration and on-demand runtimes for inline errors

Mailplane

If you are anything like me, you’ve amassed a collection of email addresses over a few years and if you are still like me, they are all GMail.

Mailplane allows you to manage all the inboxes in one application and not have to have separate browser window for each .

SQLPro Studio

We’ve only started to use SQLPro studio since November but already it’s proving to be value for money, it’s a really lovely interface to PostgreSQL and MySQL (and a load of other databases that we don’t care about.

Notable Mentions

These are products that we use often but are ‘larger companies’ and so don’t need as much publicity

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