in Marketing

Today, we are showing the world TWO new bits of design that we are VERY proud of.

Robot Dom and our new Little Warden logomark.

Robot Dom

Since we came up with the concept of Robot Dom we’ve wanted to give him a face, we’ve tried several iterations of this but it was always one of those things that ‘We don’t know what we want, but we sort of know what we don’t want

In early January I saw down and write an design document which was probably one of the strangest document I’ve ever had to write, trying to write a brief about a Robot version of yourself and thinking about what really makes you.. You.

Because of the nature of the design (and that I didn’t know what I wanted) it was the perfect opperunity to use BeeAllDesign, created by my friend Clarke, it gives you unlimited revisions on items for a monthly fee and for someone like me who has ZERO design skills, this is perfect.

Previously I’d asked them to design the UKDisDad Logo and that turned out brilliantly (a lot of the stuff I get them to design usually has a picture of me in it.. wonder if there is something in that)

Our latest Logo, with Heather and Scarlett added.

After a 18 revisions, the team at BAD have come up with a fantastic illustration of Robot Dom and I’m really pleased to introduce him to the world

There he is, the cheeky chappy.

Over the next few weeks, we will be ‘rolling’ him out across the website and social media but we couldn’t wait to introduce him to the world.

Little Warden Logomark

The next thing for us was to grow up and have our own Logo.

For the past two years we’ve survived on a generated Icon from LogoJoy, and I think it’s served us well but to be honest, it’s never been ‘ours’.

I was speaking about my issues with the logo in the On the Side Slack, I got chatting to Rachel Shillcock and it was clear that she was the one to help with this redesign.

After a painless discovery process and a few back and forth questions, we quickly came upon the foundation of what we wanted the logomark to say.

  • We wanted to keep the shield for consistancy
  • We wanted to keep a simple design but have it unique enough that you could say ‘oh that’s Little Warden’ without having the text next to it
  • We wanted the L and W on the logo (but integrated as part of the design)

With that in mind, let me introduce you to.

And put together with an updated font (that Rachel chose because I don’t know anything about fonts)

We are really really pleased with this look and hope you’ll enjoy seeing it across the website and at events in the next few weeks.

I highly recommend both BeeAllDesign and Rachel for your design and branding needs, especially if like me, you know nothing about design.

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