UK SEO Meetups List

(As part of a 'content marketing' attempt we are trying to produce content that the industry will tweet and link to I guess.. so here it is)

It’s almost conference season once more but sometimes you just want to sit back, have a drink and chat about hreflang with some other search people, that’s where regular SEO Meetups come in and we’ve got a list for you!

BristolSEO Meetup – Last Tuesday of the Month

Regular SEO meetup to discuss the latest SEO news and updates.

Cardiff SEO Meetup – Every Other Month

A meetup of SEOs in Cardiff, South Wales. Each event has a couple of talks, a site review and more. All welcome, whether you’re freelance, agency-side, in-house, a business owner who wants to learn how to do it yourself, a pro in another area of online marketing, or you’re looking to get a career in SEO. Events take place every 2 months.

Chester SEO Meetup – Irregularly

This group is for people wanting to learn more about SEO and Digital Marketing, meeting and networking with people with varied levels of experience.

SearchLondon – Every Month

Search London is a meet up group which aims to bring those who work in SEO, Social and PPC together. Events are organized every 8 wks and members are from a mixture of agency, client side and start ups. It is an excellent opportunity to meet fellow search professionals and catch up with the latest news in the industry.

Many speakers at Search London are
well known names within the industry who share their insights in the world of search.

Optimisey Cambridge SEO – Every 2 Months

Optimisey is a new meet up for all those that have ever wondered (or been asked) “How do I get to the top of Google?”

#DigitalMeetupPreston – 3rd Wednesday of the Month

This is an informal event held on the third Wednesday of each month where business owners and digital marketing (SEO, PPC, Content, Social, PR, Video, and Data) professionals (from the apprentice to the director) get together for a few drinks, chat and listen to a few digital speakers who send you away with a list of action points for you to implement.

Take It Offline (UK Wide) – Irregularly

The TakeItOffline Digital Marketing Roundtable is your chance to share knowledge, experience and best practice on the issues, trends and developments around Marketing. This is #ecomchat style digital questions we all have that you help answer! Our audiences our a diverse range of skills and expertise which hopefully added to your own will help you to formulate a plan better than Hannibal from the A-Team.

Lancashire SEO Meetup – Every Month

Come join us to chat all things SEO (Search Engine Optimisation) with like-minded people.

No selling, not pitches, just a relaxed meetup in a nice environment to talk to others about SEO. Geeks and non-geeks welcome!

We try to be as inclusive as possible, so please do let us know if we can help in any way.

SEO York – Last Wednesday of the Month

Our group is about Search Engine Optimisation, Website Performance and anything to do with Internet Marketing. Our meetup events are open for general networking with like-minded people in and around the SEO and Digital Marketing industry. Anyone can come along and get free advice and web marketing tactics.

Drink :// Digital Meetup Nottingham – First Thursday of the Month

Drink is a talking shop for anyone involved in digital – SEO, PPC, social, email, CRO, design, devlopment, content, affiliate – whatever your interest, come along and meet other people who do what you do every day. Share your problems, whinge about Google, chat about cake – whatever takes your fancy. We’ll have a quick presentation to share some cool things we’ve found in the digital marketing world recently, then it’s down to the chatting.

Pint Sized Marketing (Dublin) – Every Month

Step away from your keyboard and make great new connections at our monthly meetups. Join us for three short talks and hang out with marketers over a drink and bite in Dublin’s city centre – for free!

Software for your SaaS company

As a small software company, we find it important to share the love and support other software that we use and love in the hopes that they continue to be successful, so here is the first

Little Warden’s Favourite Software (2019 Edition)

(with no affiliate links!)

Balsamiq

Balsamiq is my favourite bit of software ever (sorry Sitebulb)

Every single feature of Little Warden is designed within Balsamiq and then built in code, it’s probably the software I’ve spent the most time in (other than Sublime) over the last 10 years (infact this year will be my 10th year using Balsamiq)

Although they are moving towards a web based tool, I’ll try and stick to the software as much as I can as I love the responsiveness.

ProfitWell

A new entry for this year (well technically they all are, but we only started using it in 2018) ProfitWell is fast becoming one of the most helpful bits of software we use.

You signup, hookup your payment gateway and it gives you all the stats a software business needs to know, MMR, Churn, segments, growth trends and retention rate.

Did I mention all that was free?

They have a premium product called Retain which we are just about to start trying this week so will update next years list with how that goes.

Canva

I never learned to use Photoshop and I’ve never forgiven Adobe for killing Fireworks, Canva allows me to create quick images for instagram or facebook, page layouts for booklets or magazines and slides for presentations or videos.

Crisp

We’ve been using Crisp on Little Warden since the beginning and it’s helped us considerably for both support and sales. I’m always more inclined to trust a service a bit more if they have live chat and I always try and answer as soon as possible (even if this means answering support queries on my phone in the queue at Tesco). Crisp is one of the best we’ve used interface and product support wise.

Camtasia

If you are trying to do product explainer videos or walkthroughs, I believe there is no better product than Camtasia, it’s simple but powerful interface means that even a video idiot like me can put something together that’s pretty sweet.

Monosnap

Last year we switched from using a combination of Skitch and recordit for annotations of screenshots and small videos.

Monosnap is a free tool which fits into our workflow perfectly, the drag-and-drop ability to annotate and then instantly drop into a document makes it perfect for quick edits and suggestions for customers.

And it’s free (with a small IAP for cloud storage and other things)

Sublime Text Editor

We’ve been using Sublime since we started working with Ruby and it’s been a pleasure, it handles everything we throw at it including the occasional 8gb CSV file!

Sublime text is made more powerful by the packages and Package Control package manager meaning it’s extendable to almost any language and has powerful inbuilt IDE like features like git integration and on-demand runtimes for inline errors

Mailplane

If you are anything like me, you’ve amassed a collection of email addresses over a few years and if you are still like me, they are all GMail.

Mailplane allows you to manage all the inboxes in one application and not have to have separate browser window for each .

SQLPro Studio

We’ve only started to use SQLPro studio since November but already it’s proving to be value for money, it’s a really lovely interface to PostgreSQL and MySQL (and a load of other databases that we don’t care about.

Notable Mentions

These are products that we use often but are ‘larger companies’ and so don’t need as much publicity

Our First Twitter Ads Test (and a weird Twitter Bug)

HAPPY NEW YEAR! It’s 2019 and our new year’s resolution is to double the number of customers we have (We’ve a family trip to Disneyland Tokyo planned). This means looking into alternative sources of traffic and leads, no more can I rely on “witty bantz” from Twitter or going to BrightonSEO and shouting at random people that they’ve not bought my product (this has worked in the past but it doesn’t scale) No, not this year, this year is the year we do some PPC properly. Facebook, Linkedin, Twitter, Instagram, Google, Bing, PornHub… If there are ads available, I’m gonna give it a go. So we started with Twitter, everyones favourite way to avoid ‘proper work’ and invest in a social profile. I’ve come up with a bit of a campaign (that I’m slightly proud of) that explains clearly some of the issues we solve with LW
https://twitter.com/littlewardenapp/status/1081211253572407297
I’ve created a series of about 20 of these all with different scenarios and photos (all properly licensed of course!) So when you click to see a Tweets stats, you are given the option of “Promoting a Tweet” to a wider audience.
Once you decide to promote using this method the only options given are location and budget.
So either Twitter;
  • Will show it to EVERYONE in that location the tweet (not good)
  • They will use some Machine Learning fun to work out the best people to show it in that location (maybe good)
I knocked the money spent down to the smallest amount £50 and the campaign was on the way.
As you can see, at the start of the campaign, the organic stats for the tweet were ‘okay’ considering it was Christmas week and a Friday, not our best tweet but not bad. I updated twitter throughout the day with the spend and impressions.
https://twitter.com/littlewardenapp/status/1082271786807541760
When I saw we had two likes, I was interested in the people that this campaign was targetting to our like stuff so I popped over to the tweet and saw…. no new likes. Twitter as part of the campaign was taking credit for likes we ALREADY had.
Twitter Likes Before Campaign Started
Twitter Likes After Campaign Started
You can see our blue organic likes have turned into yellow promoted likes, this is massively worrying as without a valid explanation it means I can’t trust any of the stats that I get from Twitter. I asked a few people who I know use Twitter Ads but none of them had seen anything like this before, so we kept the campaign going but kept an eye on the stats. The final stats of the campaign and what we actually got for our £50 budget.
  • Impressions – 22,854
  • Media Engagements – 164
  • Detailed Expands – 45
  • Profile Clicks – 4
  • Link Clicks – 3
  • Likes – 0 (Allegedly 3)
  • Retweets – 0
  • Replies – 0
  • Followers – 0
  • Conversions – HAHAHHAHA
So not the best use of £50 out of the company Kitty but it was worth a try, before I put anymore money into Twitter Ads though, I wanted an answer on what happened with the likes, so I contacted Twitter Ads support.
Well I tried, but you wouldn’t believe it.. the issue box only allows 280 characters! So I tried again with a much more ‘direct’ message. I received an instant auto response with a rather worrying line embedded in the middle of it.
They want me to reply with more info… but they didn’t let me give any info in the first step which feels like a massive waste of my time and an annoying way of them filtering out queries. And even if I do that, I might not even get a response! Thanks for your money but we are too busy with other customers. I replied to the email and we will see if we get a response. Next up is Facebook. UPDATE: Twitter have gotten back to my detailed question (with images and dates) with this response that basically treats me like an idiot.
Not helpful at all, I have replied to this email with a less than happy tone. SECOND UPDATE  That’s it, as far as Twitter is concerned they don’t need to answer my question. As far as I’m concerned this isn’t good enough
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Happy Birthday Little Warden!

About a year ago we launched Little Warden to the public. So this week we had a little party to celebrate.

(Whilst we don’t have the marketing budget for big fancy parties we can invite all our customers to, we do have enough money to buy discounted party tat from Poundland and a caterpillar cake)

What a year it’s been for us, we’ve had over 20 feature launches, some simply wonderful tweets, mentions at conferences all around the world, sponsored a podcast and a conference and spent good marketing money on stupid stuff on Fiverr.

We (Heather, Scarlett and I) would like to thank every single one of our customers for their support, feedback and suggestions over the last year, we read every single tweet, email and live chat (well Scarlett doesn’t but we read the good ones out to her) and they really do mean so much to our family.

But more importantly, it wouldn’t be a birthday celebration without presents so here is ours.

Hourly checks are now enabled for everyone!

We’ve been testing this for a while now (mainly for scale) but when you add sites now, you get the option of checking hourly instead of daily, this feature suggestion has been one of the loudest we’ve received from customers since we started and now we feel confident in enabling it to all our customers at no extra cost. (we did initially think about doing this as an add-on, but that would have been a shit birthday present) 

So what’s next?

We’ve got plenty set to launch in the next few weeks

  • A brand new website! (we had hoped to launch this for our Birthday but it turns out writing interesting marketing copy about rel=’canonical’ changes is hard)
  • Some UX and speed improvements in the application (Including the ability to mass-change checks on multiple URLs)
  • A Little Warden podcast (because what you needed to hear was more of me)
  • More Checks! (yep, the aim is to have 40 selectable checks by the end of the year)
  • More charity fundraising (like the Penguin Awards! Remember to get involved with those please!)
  • More event speaking (I’m speaking in September at BrightonSEO but I’m hoping to get a few more events in between, if you have an event and want a part time coder / part time comedian  to do a talk, get in touch.)
  • More family photos. (obviously)

So with plenty more to come, it’s time to put a close on year one.. and look forward to year two.

Thank you so much and have a magical day

Love

Dom, Heather and Scarlett.

P.S. if you’d like to get US a birthday present, there are three ideas;

  • If you are a customer, please consider sending a tweet that we can add to our testimonials page.
  • If you are a digital agency or work in digital, please consider entering the Penguin Awards, they are 100% for charity and I’d like to raise £7500 this year. 
  • If neither of those applies, we have a Just Giving page for the ‘stupid runs’ Dom is going to do this year (including one this weekend), please consider donating some scratch for Martin House Children’s Hospice.

 

 

Little Warden at #searchleeds

Last week we were proud to sponsor our first conference Search Leeds (having previously only sponsored a Rugby League Podcastand we survived to tell the tale!

This isn’t a review of the conference such as quality of the speakers, talks or even what any of the rooms looked like, as I spent most of the day on our table shilling our product to strangers but here is a bit of a run through of what we did.

With the help of Chris Lumb (as seen on Russel Howards Good News), We set up our stand for the day with various assortments of leaflets and giveaways (or as I like to call it – Conference tat)

We’d also put something a little special in each of the delegate bags, Haribo. we’ve been to enough conferences to know that everyone gives away pens and stickers.. but not too many people are willing to staple a business card to a pack of Haribo, especially not with over 1000 bags.

(I have a very very understanding wife)

But that’s the thing with Little Warden, we may not have the budget to give out Free Beer like SOME SPONSORS but we do have the budget to jump on the bandwagon and try and be entertaining.

It was lovely to speak to people about Little Warden, many of whom had no idea we existed (It’s as if my nearly 5000 twitter followers don’t immediately retweet everything I post)

Will we continue event sponsoring? I honestly don’t know yet, we spent a fair bit on tat, banner stands and tablecloths for this one so we will have to look to see if anyone signs up (hint.. please signup)

 

 

$50 on Fiverr – Viral Video (The Finale)

This is the final part in our $50 on Fiverr series, where we try to get our online marketing up to scratch by spending our ENTIRE budget on Fiverr, before we start you might want to start at the introduction.

Everybody wants to be a viral sensation these days, not everyone can get the videos of Charlie bit my finger, Gangnam Style or the newly released Royal Wedding Bad Lip Reading.

But I have a crisp $5 note (and $0.30 in processing fees) that says that we can create a viral video JUST AS GOOD.

Choosing the Seller

We actually started looking for this job when we first started the campaign, after all Fiverr has a viral videos section.

After a bit of searching (a lot of these are just a single video with the option to superimpose your logo on something which is not what we wanted at all) we found

How could you not!

I decided to break the rules of the challenge with this one and go for the Standard package and get the logo on the bottom of the ‘pie’.

Ordering Process

For once they didn’t ask us about the industry sector.

How many pies do you want? ($5 per pie)
If you have a short message, would you like it to be said before or after the pie hits?

A message or logo at the bottom of the pie is an additional $5.
A script to be said in the video is an additional $5.
Music in the background is an additional $5.

1 Pie please

Message after the pie – At Little Warden, we don’t know how to do AdWords retargetting, but we do know how to pay $10 for someone to get a pie in the face

Logo is here – https://littlewarden.com/assets/dark_logo_transparent@2x-5debe289aa4b4b9be1b0cf5e300a85fabbf75764e43074259c55734ddba061d7.png

Thank you 🙂

And then we waited.

A day later we got an update!

Brilliant, this pie in the sky idea is going to happen! We are going to be a VIRAL SENSATION!.

Then we got another update.

Wait, what? who the hell is Brad and why is he so busy all of a sudden? Are you Brads manager? did he get a better gig? someone needs him for an urgent pie to the face gig in LA and it could lead to big stuff?

*sigh* Right.. let’s start this again.

There are a fair number of pie to the face jobs on Fiverr but one stood out..

Bingo!

I won’t paste the conversation but after a SLIGHT delay, we got our video and now the moment you’ve all been waiting for

And thats the end of our $50 on Fiverr series, if you’ve enjoyed it, consider buying our product so we’ve got the money to do stupid stuff like this in future, or at least join the mailing list.

We’ve got plenty of stuff planned including a new marketing campaign in a few weeks but we’ve got to take some time to concentrate on preparing for our first birthday (and the Penguin Awards)!

 

 

 

Introducing the Penguin Awards (the Digital Marketing awards nobody asked for!)

Today I’m taking a break from feature announcements and spending money on stupid marketing tactics and are announcing a brand new event for the digital marketing world… AN AWARDS CEREMONY!  

Still with me?

The Penguin Awards are a digital marketing awards like no other, we celebrate the best (and not so best) of the industry with the aim of raising money for Charity.

Featuring categories such as

  • BEST SEO LOOKALIKE
  • BEST OFFICE DOG
  • WEIRDEST SEO CAMPAIGN
  • THE WE’VE NEVER WON AN AWARD BEFORE AWARD

And my favourite

  • BEST GIF RESPONSE

There is at least one category for everyone and with an entry fee of just £10 per entry, we want to be overwhelmed with entries, partly because we want to celebrate and have fun with the industry but more importantly

Every penny raised goes to the Martin House Children’s Hospice. That’s right, not every penny profit. Every penny given to us will go to the charity and Little Warden is covering all additional costs (website, streaming, trophies, postage)

Trophies? You want a trophy.. We’ve got trophies.. We’ve bought the BEST trophies that a ‘trophy joblot’ search on eBay has to offer and if you win, you will be the proud owner of a preloved cheerleader trophy with your name engraved over it.

Head over to www.penguinawards.com and look at the categories and if you don’t feel like entering one then we have a special category just for you, it’s called the I really really want to win this award, award and you can bid for it on eBay in a month up until an hour before the ceremony starts.

Just a quick note from me personally to say how overwhelmed I’ve been with the support from the Digital Marketing community with this event, from a stupid idea on a drive home from a gig to a weekend landing page to now having over £2000 in donations from companies sponsoring categories in less than 5 days, things like this truly bring out the best in our industry

It is SLIGHTLY annoying that this one event has now raised more than the entirety of my running last year AND I’ve already committed to running this year. Had I known I could have sacked it all off and just done a live stream awards from my house I would have done that years ago.

I really hope you will enter the awards and enjoy the live stream, every entry makes a difference and I really need to get rid of this massive amount of trophies on my desk.

 

I’d like to send by saying thank you to our category sponsors, Little Warden, Kerboo, Sitebulb, Accountancy Extra, Sanity Check, Clockwork Talent, Polemic Digital, 10 Yetis, Biddable Moments, Stat, SERPmetrics, Deepcrawl, Many Minds and we’ve still got a few categories left if you’d like to get involved.

$50 on Fiverr – Press Release

This is part six in our $50 on Fiverr series, where we try to get our online marketing up to scratch by spending our ENTIRE budget on Fiverr, before we start you might want to start at the introduction.

Press releases are easy ways to get links” everyone says, well I want some of that, so what better thing to put to the test of our Outsourced Marketing Department.

I need a press release written about 500 words, we’ve already had some copywriting done so this should be a pretty simple job.

Finding the Seller

There are MANY MANY sellers of Press Release writing on Fiverr so we take our usual approach; Filter by those that will actually do the work for $5 (it’s getting harder) and then select the one with the best avatar.

This time we found a corker.

Look at this beautiful specimen of a man, if I wasn’t a happily married man with a child and a tortoise (and a wife that doesn’t read this blog) I’d be… anyway.

Jack, I’d LOVE to have you work on my campaign, let us get this order sorted..

But there is something that looks a LITTLE familiar about Jack..

Just a little, let’sread his BIO

Hmm that’s a bit strange, his bio says he lives in the USA but Fiverr says he’s from Nigeria! What a classic mistake! I bet he’s probably logged in when he’s on holiday visiting the Yankari National Park*.

Anyway, I still had something lingering in the back of my mind so I dug a little deeper.

And then we hit the JACKPOT

…Jack is actually Richard Madden!

He’s only bloody worked on Game of Thrones (and more importantly a Disney film or two!)

I’ve heard of actors using false names online to protect themselves from fanboys but the silly billy has forgotten to use a fake picture!

 

Order Process

Pretty standard order process, two questions

  1. What industry does this order relate to? (optional)

    Internet & Technology

  2. Hi, I will like prospective buyers to provide details, URL address or necessary information that will enable me deliver a unique and professional service required.

    Hello, we’d like to have a press release written about our latest marketing campaign where we outsource all of our marketing to Fiverr. 

    This is the link to the start of the campaign and the links follow to the current progress.

    https://blog.littlewarden.com/marketing/lets-marketing-campaign-50-fiverr/

    Thank you and have a magical day

    Dom

Two days letter we had our press release.

Delivery

Little Warden Writing | PRESS OFFICE

The Blog of Little Warden For Immediate Release:  ……………  

Monitoring Tool For Domain & SSL Expiration, URL Response & Direct Checks

Outsourcing | Marketing | Operation |

Little Warden was founded by a team of professional and specialized information technology. The company is the first of its kind that provides outsource services and marketing to individuals and companies in area of monitoring tools for domain and SSL Expiration, URL response and direct checks on service operations and is targeted directly towards providing satisfaction to clientele. Little Warden Writers have tripled in size since opening its doors and outsources to numerous clients. 

Do you know that your domain and SSL security depends highly on its authenticity and security tracking? To achieve success in your domain and SSL server, you must ensure that it is tracked and monitored regularly. As a contemporarily marketing and outsourcing company, ready to give buyers all the personal attention deserved and most importantly trusted. We have got you covered with a range of high quality options that is reasonable and affordable. Our success is founded on professionalism, integrity and exceptional service in delivering the most astounding standard of solutions tailored to our clients’ satisfaction.

With the use of Little Warden writing, your specific business needs will be optimized. Tell yourself, “I know a lot, but I still have chance of being wrong.” By thinking this way, you automatically put yourself ahead of the game. Stop doing the same thing and allowing the same result happen to you over and over again, no matter what you do now, learn the rules from little Warden Writing.

The undeniable facts are, space or opportunities not utilized cannot be created. Just think, you could use little warden writing for your up-to-date tracking and monitoring of your server without the need to get worried. 

For inquires, visit: www…………………..,  email ………………………. or call ………………. for quick update and response.

Richard. Richard Richard Richard, I’m starting to see why they killed you off in Game of Thrones.. You just don’t pay attention!

For a start, the company is called Little Warden! 

I thought I might be overreacting to this job so I sent it to my PR buddy Andy Barr owner of Digital PR firm 10 Yetis**

“This isn’t a press release, this isn’t an article that could be placed in any credible title, this is not even a piece of content that could go in a newsletter… this is just evidence that Fiverr is not the place to go if you want professional written copy. I would say it is dog poo, but I feel that would offend the canine Media community.” – Andy Barr 10 Yetis

It’s hard to know what to say so let’s take some snippets;

Little Warden Writers have tripled in size since opening its doors
I mean that’s a bit personal, I admit I’ve put on a bit of weight but I’m working on it.
The undeniable facts are, space or opportunities not utilized cannot be created.
I think I need to be high to understand this
As a contemporarily marketing and outsourcing company
Is he talking about us?
I could go on but this article is already long enough as it is.
I was going to break the rules and ask for a revision but then I looked at Richards Wikipedia page and I thought, you know what, maybe he just needs the money.
So rather than do that I just sent him a quick message and closed the case on the Press Release
We’ve some budget left over so if you can think of any fiverr jobs that would work in this series or an area we should cover, ping them on twitter or comment on the blog (does anyone do that these days)
And remember

*no YOU googled Nigerian landmarks
** no he totally didn’t do it for an onbrand keyworded link
*** yes he did. 

 

$50 on Fiverr – Social Traffic Generation (Facebook)

This is the fifth in our $50 on Fiverr series, where we try to get our online marketing up to scratch by spending our ENTIRE budget on Fiverr, before we start you might want to start at the introduction.

It’s time for us to get a bit of traffic to the website. I’ve been around the internet long enough not to fall for a ‘guaranteed 10,000 visitors to your website’ advert, they will just do a pop-under on a porn site (I guess, I mean I’VE never seen anything like that personally… but I’ve heard from friends).

So let’s look at some social love starting with everyone’s favourite place to buy personal data, Facebook.

Finding the Seller

Before we get into picking the seller, let me level with you. The main aim for us when building Little Warden (after paying for silly things like the mortgage and food and childcare) is to pay for our trips to Disney so when looking at social traffic we have to use our current conversion rate and package information to estimate value.

The first job that came to mind was one offering to share the post with over 375k peopleWoah, even if only 10% of those clicked through to the link that’s 37 THOUSAND visitors to the website, probably more than we’ve ever had, if we can convince 3% of those to buy Little Warden that’s 1125 Customers and based on our current customer profiles of Silver and Gold that’s £33,750 of new customers for a $5 investment!. I AM A MARKETING GENIUS!  I was already looking at flights and a Polynesian Village Bungalow for the week when I spotted another advert.

I will share your post with 500k fans, that’s almost DOUBLE the number of fans for the same price.. using the same maths as above I worked out that if the traffic and conversion rates were Just about right that would be £45,000 of brand new customers! At this point I was looking into the Florida property market and mortgages, I couldn’t believe nobody had tried this before!

Before I clicked buy it now.. my fingers started to tremble as a related job appeared.. I will promote your link to 20 million people. 20 million..  I did the maths;

Even accounting for a 5% CTR that’s still A MILLION visitors to the website and with an estimated 2% conversion rate on that traffic means – 20,000 customers! (and at an average package of Silver / Gold that would make a pretax income of £600,000. But greed got the best of me.. could we go higher.. is it possible to think bigger than 20 million visitors views on a link to my website.

Yes, it is FIFTY MILLION..  This was it, I had a great feeling about this gig. I brought Heather into the living room to help me with the numbers (she has a maths PHD which helps with numbers this large).

50,000,000 views on the post
5% CTR = 2,500,000 visitors to the website
2% Conversion rate  = 75,000 customers
£30 average package price – £2,250,000.

I was almost a millionaire! I could retire to Florida and spend my days riding the jungle cruise chuckling along to jokes about the backside of water. It was so close I could feel it.

I just had to place the order.

Once again I was asked for the standard industry questions as well as the link and a short description. I wasn’t born yesterday so I added a bit.ly link so I could track ALL the links and visitors that came to my website.

Little Warden is a daily monitoring tool to keep an eye on the tedious things about running a website.

* Domain / SSL Expiration
* http -> https / www -> non www redirect checking
* Robots.txt change monitoring
* GeoRedirect checking

And over 30 other checks from less than $20 a month!

http://bit.ly/2HBC7sW

Kristen thanked me for my content but stripped out the bit.ly link on the original post, NEVER MIND with the help of an expert in Google Analytics, I added some UTM stuff to the URL so I could track it!

https://littlewarden.com/?utm_source=lifv&utm_medium=social

Delivery

Later that same day! Kristen sent me a message saying the job had been completed and my post was now live! She even included helpful screenshots. lots and lots of screenshots (available to download as a zip)

I Panicked! Little Warden is designed to scale but we couldn’t handle 2 million visitors now and certainly not 30,000 new customers, I needed to buy some more servers.

I decided to wait a few minutes for the first orders to come in before I purchased some more.

So I waited.

and waited.

and waited.

After an hour or two we still hadn’t had a customer, there must be something wrong with our payment gateway, I called them to check and they had no reported issues.

I decided to leave it and hope that everything would work better overnight, maybe I’ve got my time zones mixed up and it’s mostly Americans in the group who aren’t awake yet.

I checked Google Analytics the next day ..

We didn’t have 2 million visitors that day.
We didn’t get two million visitors that week.
We didn’t get 200,000 visitors
We didn’t get 20,000 visitors
We didn’t get 2000 visitors.

We got 2 visitors.

2 visitors.

I’m starting to lose faith in Fiverr for digital marketing. 

Why not checkout our Press Release article next?

$50 on Fiverr – Content Writing

This is the fourth in our $50 on Fiverr series, where we try to get our online marketing up to scratch by spending our ENTIRE budget on Fiverr, before we start you might want to read the introduction, part one, part two and part three.

I hate content writing, I always get complaints about my wrong use of the word there or that I’ve used too many commas.

I’m thinking of getting t-shirts made which say ‘Google is my spellcheck’ but when you are building a SaaS tool these days.. Content Marketing is king (apparently).

So let’s see what Fiverr can bring us today

Choosing the Gig

There are a LOT of content writers on Fiverr so I had to choose one which stood out, would they have the confidence of the Facebook ads or the epileptic fit inducing graphics of the SEO audit.

In the end, it came down to the photo and for this adamscott88a (there must have been two adamscott88’s?) 

Look at this picture, you can imagine him, writing in his notebook all the articles he wants to write whilst listening to the sound of the spring birds in the trees.. magnificent

Dear Diary, today some bloke from England has paid me $5 to write 500 words on Dropcatching, spring has finally arrived

 

 

Let’s check out his packages.

As usual with the rules, we will be going with the lowest option which is more than adequate for our needs.

Order Process

This one was pretty simple as usual we have to fill in a few options, I tried to make it as easy as possible.

  1. What industry does this order relate to? (optional)

    Internet & Technology

  2. Subject or title (and keywords if known). If you have a particular tone or slant, tell me that too.

    Hello, I’d like an article on Dropcatching domain names and how to do it. 

    Thank you

Delivery

2 days later Adam delivered!

What Does DropCatching Domain Names Mean and How Do You do it?

Dropcatching is a method of getting hold of domains after they have expired. To understand how it works you first need to understand how domains are registered and deleted.

How Domain Names Expire

One a domain name is bought it is registered for 1-10 years, at the end of this time it is expired. At his point the domain is no longer accessible, but the owner still has time to act and keep the domain if they wish. The owner has 45 days to pay a renewal fee. This is the renewal grace period.

If the renewal fee is not paid the status of the domain moves onto the redemption grace period. During this time the owner can still decide to renew their domain, but it will now cost them more money to do so.  The redemption grace period lasts 30 days.

If at the end of the thirty days the domain has not been renewed, then it will enter a deletion process. This deletion process takes 5 days, and at this point there is no going back, the domain will be released for resale.

On the last day of the deletion process the domain will be ‘dropped’. This can happen at any point between 11am and 2om (PST) on this day. It is following the drop of these domain names that registrars can swoop in and catch the dropped domains.

Why is Drop catching a ‘Thing’

Drop catching can be a way to scoop up a domain name on the cheap. If you catch it yourself you don’t have to pay much to register it. If you are very lucky you can catch a high value domain for a bargain price. However, drop catching has become very competitive and if a high value or popular domain is coming up then your chances of catching it yourself are slim to zero.

Certain domain names are intrinsically more valuable than others, and some domain names may have value to a specific person. This variability of value has led to a market forming in the trading of domain names, and drop catching is a way for traders to gather up more ‘merchandise’.

How Do You Go About Getting a Dropped Domain Name?

If there is a specific domain name that you are after, you can register you interest with some drop catching services, who will keep an eye out for that domain name becoming available. When it does they will attempt to get it for you. If you were the only one interested they will generally provide it to you for a modest fee. If many people were interested the domain name will often be auctioned off.

If you are just interested in seeing what is out there that you can acquire, then you can request lists of soon to be dropped domains to peruse. Then request or bid for these domain names.

There is no guarantee that you will be able to acquire the domain you are after even if it does drop, it is a bit of a free for all at drop time.

526 words and he even included a Copyscape report… what a good egg!

Thoughts

I’m actually suitably impressed with this post for $5, it has its mistakes and it’s light on the details but to be honest, based on the previous parts of this series, I expected a copy and pasted article or some mangled article that is spun using some software (which it might be but I cannot find the original article just yet).

Nice work Adam, I hope you enjoyed working with me and get back to the park with your notepad.

You can read the next part where we try some social traffic generation.