$50 on Fiverr – Press Release

This is part six in our $50 on Fiverr series, where we try to get our online marketing up to scratch by spending our ENTIRE budget on Fiverr, before we start you might want to start at the introduction.

Press releases are easy ways to get links” everyone says, well I want some of that, so what better thing to put to the test of our Outsourced Marketing Department.

I need a press release written about 500 words, we’ve already had some copywriting done so this should be a pretty simple job.

Finding the Seller

There are MANY MANY sellers of Press Release writing on Fiverr so we take our usual approach; Filter by those that will actually do the work for $5 (it’s getting harder) and then select the one with the best avatar.

This time we found a corker.

Look at this beautiful specimen of a man, if I wasn’t a happily married man with a child and a tortoise (and a wife that doesn’t read this blog) I’d be… anyway.

Jack, I’d LOVE to have you work on my campaign, let us get this order sorted..

But there is something that looks a LITTLE familiar about Jack..

Just a little, let’sread his BIO

Hmm that’s a bit strange, his bio says he lives in the USA but Fiverr says he’s from Nigeria! What a classic mistake! I bet he’s probably logged in when he’s on holiday visiting the Yankari National Park*.

Anyway, I still had something lingering in the back of my mind so I dug a little deeper.

And then we hit the JACKPOT

…Jack is actually Richard Madden!

He’s only bloody worked on Game of Thrones (and more importantly a Disney film or two!)

I’ve heard of actors using false names online to protect themselves from fanboys but the silly billy has forgotten to use a fake picture!

 

Order Process

Pretty standard order process, two questions

  1. What industry does this order relate to? (optional)

    Internet & Technology

  2. Hi, I will like prospective buyers to provide details, URL address or necessary information that will enable me deliver a unique and professional service required.

    Hello, we’d like to have a press release written about our latest marketing campaign where we outsource all of our marketing to Fiverr. 

    This is the link to the start of the campaign and the links follow to the current progress.

    https://blog.littlewarden.com/marketing/lets-marketing-campaign-50-fiverr/

    Thank you and have a magical day

    Dom

Two days letter we had our press release.

Delivery

Little Warden Writing | PRESS OFFICE

The Blog of Little Warden For Immediate Release:  ……………  

Monitoring Tool For Domain & SSL Expiration, URL Response & Direct Checks

Outsourcing | Marketing | Operation |

Little Warden was founded by a team of professional and specialized information technology. The company is the first of its kind that provides outsource services and marketing to individuals and companies in area of monitoring tools for domain and SSL Expiration, URL response and direct checks on service operations and is targeted directly towards providing satisfaction to clientele. Little Warden Writers have tripled in size since opening its doors and outsources to numerous clients. 

Do you know that your domain and SSL security depends highly on its authenticity and security tracking? To achieve success in your domain and SSL server, you must ensure that it is tracked and monitored regularly. As a contemporarily marketing and outsourcing company, ready to give buyers all the personal attention deserved and most importantly trusted. We have got you covered with a range of high quality options that is reasonable and affordable. Our success is founded on professionalism, integrity and exceptional service in delivering the most astounding standard of solutions tailored to our clients’ satisfaction.

With the use of Little Warden writing, your specific business needs will be optimized. Tell yourself, “I know a lot, but I still have chance of being wrong.” By thinking this way, you automatically put yourself ahead of the game. Stop doing the same thing and allowing the same result happen to you over and over again, no matter what you do now, learn the rules from little Warden Writing.

The undeniable facts are, space or opportunities not utilized cannot be created. Just think, you could use little warden writing for your up-to-date tracking and monitoring of your server without the need to get worried. 

For inquires, visit: www…………………..,  email ………………………. or call ………………. for quick update and response.

Richard. Richard Richard Richard, I’m starting to see why they killed you off in Game of Thrones.. You just don’t pay attention!

For a start, the company is called Little Warden! 

I thought I might be overreacting to this job so I sent it to my PR buddy Andy Barr owner of Digital PR firm 10 Yetis**

“This isn’t a press release, this isn’t an article that could be placed in any credible title, this is not even a piece of content that could go in a newsletter… this is just evidence that Fiverr is not the place to go if you want professional written copy. I would say it is dog poo, but I feel that would offend the canine Media community.” – Andy Barr 10 Yetis

It’s hard to know what to say so let’s take some snippets;

Little Warden Writers have tripled in size since opening its doors
I mean that’s a bit personal, I admit I’ve put on a bit of weight but I’m working on it.
The undeniable facts are, space or opportunities not utilized cannot be created.
I think I need to be high to understand this
As a contemporarily marketing and outsourcing company
Is he talking about us?
I could go on but this article is already long enough as it is.
I was going to break the rules and ask for a revision but then I looked at Richards Wikipedia page and I thought, you know what, maybe he just needs the money.
So rather than do that I just sent him a quick message and closed the case on the Press Release
We’ve some budget left over so if you can think of any fiverr jobs that would work in this series or an area we should cover, ping them on twitter or comment on the blog (does anyone do that these days)
And remember

*no YOU googled Nigerian landmarks
** no he totally didn’t do it for an onbrand keyworded link
*** yes he did. 

 

$50 on Fiverr – Social Traffic Generation (Facebook)

This is the fifth in our $50 on Fiverr series, where we try to get our online marketing up to scratch by spending our ENTIRE budget on Fiverr, before we start you might want to start at the introduction.

It’s time for us to get a bit of traffic to the website. I’ve been around the internet long enough not to fall for a ‘guaranteed 10,000 visitors to your website’ advert, they will just do a pop-under on a porn site (I guess, I mean I’VE never seen anything like that personally… but I’ve heard from friends).

So let’s look at some social love starting with everyone’s favourite place to buy personal data, Facebook.

Finding the Seller

Before we get into picking the seller, let me level with you. The main aim for us when building Little Warden (after paying for silly things like the mortgage and food and childcare) is to pay for our trips to Disney so when looking at social traffic we have to use our current conversion rate and package information to estimate value.

The first job that came to mind was one offering to share the post with over 375k peopleWoah, even if only 10% of those clicked through to the link that’s 37 THOUSAND visitors to the website, probably more than we’ve ever had, if we can convince 3% of those to buy Little Warden that’s 1125 Customers and based on our current customer profiles of Silver and Gold that’s £33,750 of new customers for a $5 investment!. I AM A MARKETING GENIUS!  I was already looking at flights and a Polynesian Village Bungalow for the week when I spotted another advert.

I will share your post with 500k fans, that’s almost DOUBLE the number of fans for the same price.. using the same maths as above I worked out that if the traffic and conversion rates were Just about right that would be £45,000 of brand new customers! At this point I was looking into the Florida property market and mortgages, I couldn’t believe nobody had tried this before!

Before I clicked buy it now.. my fingers started to tremble as a related job appeared.. I will promote your link to 20 million people. 20 million..  I did the maths;

Even accounting for a 5% CTR that’s still A MILLION visitors to the website and with an estimated 2% conversion rate on that traffic means – 20,000 customers! (and at an average package of Silver / Gold that would make a pretax income of £600,000. But greed got the best of me.. could we go higher.. is it possible to think bigger than 20 million visitors views on a link to my website.

Yes, it is FIFTY MILLION..  This was it, I had a great feeling about this gig. I brought Heather into the living room to help me with the numbers (she has a maths PHD which helps with numbers this large).

50,000,000 views on the post
5% CTR = 2,500,000 visitors to the website
2% Conversion rate  = 75,000 customers
£30 average package price – £2,250,000.

I was almost a millionaire! I could retire to Florida and spend my days riding the jungle cruise chuckling along to jokes about the backside of water. It was so close I could feel it.

I just had to place the order.

Once again I was asked for the standard industry questions as well as the link and a short description. I wasn’t born yesterday so I added a bit.ly link so I could track ALL the links and visitors that came to my website.

Little Warden is a daily monitoring tool to keep an eye on the tedious things about running a website.

* Domain / SSL Expiration
* http -> https / www -> non www redirect checking
* Robots.txt change monitoring
* GeoRedirect checking

And over 30 other checks from less than $20 a month!

http://bit.ly/2HBC7sW

Kristen thanked me for my content but stripped out the bit.ly link on the original post, NEVER MIND with the help of an expert in Google Analytics, I added some UTM stuff to the URL so I could track it!

https://littlewarden.com/?utm_source=lifv&utm_medium=social

Delivery

Later that same day! Kristen sent me a message saying the job had been completed and my post was now live! She even included helpful screenshots. lots and lots of screenshots (available to download as a zip)

I Panicked! Little Warden is designed to scale but we couldn’t handle 2 million visitors now and certainly not 30,000 new customers, I needed to buy some more servers.

I decided to wait a few minutes for the first orders to come in before I purchased some more.

So I waited.

and waited.

and waited.

After an hour or two we still hadn’t had a customer, there must be something wrong with our payment gateway, I called them to check and they had no reported issues.

I decided to leave it and hope that everything would work better overnight, maybe I’ve got my time zones mixed up and it’s mostly Americans in the group who aren’t awake yet.

I checked Google Analytics the next day ..

We didn’t have 2 million visitors that day.
We didn’t get two million visitors that week.
We didn’t get 200,000 visitors
We didn’t get 20,000 visitors
We didn’t get 2000 visitors.

We got 2 visitors.

2 visitors.

I’m starting to lose faith in Fiverr for digital marketing. 

Why not checkout our Press Release article next?

$50 on Fiverr – Content Writing

This is the fourth in our $50 on Fiverr series, where we try to get our online marketing up to scratch by spending our ENTIRE budget on Fiverr, before we start you might want to read the introduction, part one, part two and part three.

I hate content writing, I always get complaints about my wrong use of the word there or that I’ve used too many commas.

I’m thinking of getting t-shirts made which say ‘Google is my spellcheck’ but when you are building a SaaS tool these days.. Content Marketing is king (apparently).

So let’s see what Fiverr can bring us today

Choosing the Gig

There are a LOT of content writers on Fiverr so I had to choose one which stood out, would they have the confidence of the Facebook ads or the epileptic fit inducing graphics of the SEO audit.

In the end, it came down to the photo and for this adamscott88a (there must have been two adamscott88’s?) 

Look at this picture, you can imagine him, writing in his notebook all the articles he wants to write whilst listening to the sound of the spring birds in the trees.. magnificent

Dear Diary, today some bloke from England has paid me $5 to write 500 words on Dropcatching, spring has finally arrived

 

 

Let’s check out his packages.

As usual with the rules, we will be going with the lowest option which is more than adequate for our needs.

Order Process

This one was pretty simple as usual we have to fill in a few options, I tried to make it as easy as possible.

  1. What industry does this order relate to? (optional)

    Internet & Technology

  2. Subject or title (and keywords if known). If you have a particular tone or slant, tell me that too.

    Hello, I’d like an article on Dropcatching domain names and how to do it. 

    Thank you

Delivery

2 days later Adam delivered!

What Does DropCatching Domain Names Mean and How Do You do it?

Dropcatching is a method of getting hold of domains after they have expired. To understand how it works you first need to understand how domains are registered and deleted.

How Domain Names Expire

One a domain name is bought it is registered for 1-10 years, at the end of this time it is expired. At his point the domain is no longer accessible, but the owner still has time to act and keep the domain if they wish. The owner has 45 days to pay a renewal fee. This is the renewal grace period.

If the renewal fee is not paid the status of the domain moves onto the redemption grace period. During this time the owner can still decide to renew their domain, but it will now cost them more money to do so.  The redemption grace period lasts 30 days.

If at the end of the thirty days the domain has not been renewed, then it will enter a deletion process. This deletion process takes 5 days, and at this point there is no going back, the domain will be released for resale.

On the last day of the deletion process the domain will be ‘dropped’. This can happen at any point between 11am and 2om (PST) on this day. It is following the drop of these domain names that registrars can swoop in and catch the dropped domains.

Why is Drop catching a ‘Thing’

Drop catching can be a way to scoop up a domain name on the cheap. If you catch it yourself you don’t have to pay much to register it. If you are very lucky you can catch a high value domain for a bargain price. However, drop catching has become very competitive and if a high value or popular domain is coming up then your chances of catching it yourself are slim to zero.

Certain domain names are intrinsically more valuable than others, and some domain names may have value to a specific person. This variability of value has led to a market forming in the trading of domain names, and drop catching is a way for traders to gather up more ‘merchandise’.

How Do You Go About Getting a Dropped Domain Name?

If there is a specific domain name that you are after, you can register you interest with some drop catching services, who will keep an eye out for that domain name becoming available. When it does they will attempt to get it for you. If you were the only one interested they will generally provide it to you for a modest fee. If many people were interested the domain name will often be auctioned off.

If you are just interested in seeing what is out there that you can acquire, then you can request lists of soon to be dropped domains to peruse. Then request or bid for these domain names.

There is no guarantee that you will be able to acquire the domain you are after even if it does drop, it is a bit of a free for all at drop time.

526 words and he even included a Copyscape report… what a good egg!

Thoughts

I’m actually suitably impressed with this post for $5, it has its mistakes and it’s light on the details but to be honest, based on the previous parts of this series, I expected a copy and pasted article or some mangled article that is spun using some software (which it might be but I cannot find the original article just yet).

Nice work Adam, I hope you enjoyed working with me and get back to the park with your notepad.

You can read the next part where we try some social traffic generation.

$50 on Fiverr – SEO Audit

This is the third in our $50 on Fiverr series, where we try to get our online marketing up to scratch by spending our ENTIRE budget on Fiverr, before we start you might want to read the introduction,part one and part two.

It’s SEO Audit time.

Now, I know what you’re thinking, “Dom, there is no way you can get a comprehensive SEO audit for $5” and you might be right.. BUT that’s not what these Fiverr jobs say, and who am I going to trust.. a bunch of ‘industry experts’ or an advert that looks like this

Actually, the answer is neither, I am GUTTED I didn’t see the above advert during my original search, it would have made a much better article.

Sadly the original user that I used for my job youngceaser’ has been deleted from Fiverr and all jobs removed… Wait a minute, someone from the SEO industry doing something potentially dodgy and breaking the rules? SHOCKING.

Anyway since we cannot look at packages and the job itself lets look at the

Order Process

Straight away we got a message from Dimi saying he was on it and asking for a few more details.

But then this one was a bit strange (and I THINK one of the reasons they may not be able to sell high-quality SEO audits on Fiverr anymore) as rather than ask you for the answers on Fiverr they direct you to a questionnaire on another website to fill in.

From there they try to sell you ‘upgrades’ and ‘special offers’, it felt more like buying a domain name from Godaddy than filling in my details.

What was it trying to shill by the way YoungCeaser.com/subscription of course! (I’ve not linked to the post because I don’t even want to give them the nofollow credit for that big crock of scam)

Delivery

So they’ve already got me on edge by trying to sell me rubbish for $250+ a month after buying a $5 audit but the promised turnout in just 48 hours so fingers crossed they can earn a bit of trust back.

3 days later..

Oh Dimi, Dimi Dimi Dimi. You suddenly want an extra 3 days for my order, that’s disappointing but suppose you are putting in the extra effort into my audit so I guess that’s fine.

Luckily less than 24 hours after that I received delivery of the full SEO Audit

….wait a minute Kris and Stan..

who the hell are Kris and Stan..

What happened to Dimi?

I hope he’s okay, they wouldn’t fire him over delaying my order for a day or two would they, he’s probably got kids to feed.

So here is the report they sent, let’s look it over before we do a bit more of a deep dive. FO712FD14F8C6_-_Website_ANalysis

Thoughts

So let’s just dive right in shall we?

The Competitor analysis is three images that all look like this.  

You can see that Little Warden isn’t winning on any of those fronts so we’ve got some work to do, the only problem is, I don’t quite know who the competitors they’ve compared me against https://exp.. is the start of a LOT of domain names.

Okay ignore that, they’ve helpfully added a competitors.txt file which lists who they think our competitors are. that one is my fault. If only you could edit blog posts.

Next up they’ve helpfully provided a Disavow feature, now I like to think I know a thing or two about Disavow, having built a platform that manages thousands of them but I don’t see the logic of the sites they’ve added in here (unless they consider SEO blogs to be untrustworthy and WHO would think that).

Then we get down to the meat and potatoes of why we are here. the SEO Audit.

233 issues found! WOW I need to jump on that straight away.

Wait a minute…

I know that layout

Really, you didn’t even pay for the white label package AND you asked for an extra THREE days to press a button, wait 30-50 seconds (we only have 40 pages on the site) then upload the PDF to your system.

You didn’t even use the best SEO Audit Tool.

Conclusion

Here is what I hoped would happen, whilst performing a full audit of the website Dimi would realise that HEY, we can use this tool with our clients and future reports!  So I’d pick up an SEO Audit AND a new customer.

But what I received was three exports from SEO tools from two blokes named Kris and Stan.

Once again I feel like the advert has promised more than it has delivered, I’m starting to lose faith in the whole concept of getting high-level marketing tasks done by internet strangers for $5. 

Next up, you can read about copywriting and I’ll attempt to get a 500 word article for $5.

$50 on Fiverr – Keyword Research

This is the second in our $50 on Fiverr series, where we try to get our online marketing up to scratch by spending our ENTIRE budget on Fiverr, before we start you might want to read the introduction and part one.

Up today is Keyword Research.

Almost every marketing campaign starts with some Keyword research, what terms do I need to target for my audience and Little Warden has so many features it can be difficult to narrow down.

Selecting the Fiverr Job

This was one a little tougher as there are hundreds of people offering to do ‘keyword research’ but I found Cathy who had over 6 years experience and over 15,000 customers!

What could go wrong?

Let’s check out those packages

A two-day turnaround for 30 keywords, sounds perfect!

Ordering Process

I was asked for two bits of information

  • What industry does this order relate to? (optional)
    • Internet & Technology
  • Basic and Standard Packages: Just send me your website’s URL and a short explanation of the niche it targets (along with one SPECIFIC example of a seed keyword phrase you’d like to rank for), and I’ll do the rest!
    • https://littlewarden.com
    • It targets the SEO / web development industry
    • SEED KEYWORDS – domain name expiration check, redirect checking, robots.txt change monitoring

Delivery

Cathy delivered within 2 days and threw in an extra 20 keywords! (and gave a bit of background of some of the stats such as CPC and keyword difficulty.

You can get the suggested keywords at KWSuggestions_littlewarden

Thoughts
Well, I gotta say I’m a LITTLE disappointed in this one, Cathy, I trusted you! I thought my hard earned $5 would go into some valuable research but you’ve just pasted domain name expiration check into another SEO tool and exported and sent it..

I mean look at these keywords; web domain, domain auction, web hosting… WEB HOSTING.. Cathy, I thought we had a bond.
You broke my heart Cathy..

Conclusion

The dream has been shattered, turns out I cannot get decent keyword research done for $5, sure Cathy threw in an extra 20 keywords and that’s good of her, but I’m still hurt. I guess I’ll have to look for a decent agency to do Keyword Research for me.
Next up, let’s get a full SEO audit for $5.. I’m feeling confident.